The Versace Empire is one of the biggest fashion house empires in the world. Founded in 1978 and became popular when Liz Hurley featured in the ‘Black dress’ designed by Versace. Their trademark is the Greek eternity pattern on their gowns. They are also famous for showing a bit of flesh to reveal the feminine side of women.
In the late 90’s Gianni Versace was murdered and his sister Donatella became the Creative Director of the brand. People still mourn the death of Gianni. His family however keeps his spirit alive in the designs they create. He will always be known for his style and talent. Memories are built through the designs. His daughter inherited co-ownership in 2004. The company success is the method they use when designing their various ranges. Teams are appointed to a fashion label and their focus is on that specific range.
They have a variety of lines for example Jeans, Home, accessories, Couture etc. and they target the high-end market. The line is expensive. A dress can cost up to $12 000. Celebrities like Elton John, Demi Moore and Madonna are advertising boards for the brand. Recently they started focusing on a younger group of fashion lovers however they still focus it towards the higher established clientele. If you want to wear affordable pieces you will have to buy their casual clothing. The range consists of jeans and T-shirts.
2010 The label decided to launch the new mobile phone. It is available in various colors and either in gold or stainless steel. A person can pay between $5000 and $16500 for one and you are only able to obtain it from the Versace designated stores. There are an endless amount of boutiques all over the world. They are based in North America, Australia, Asia, Middle East, Europe, South America and Central America. Well known retail stores also supply their products.
The Versace Empire is a household brand that grows from strength to strength.
An interesting similarity between the House of Versace and Armani is that they both design costumes for the film industry. Recently they have ventured into opening up hotels and designing cars to extend the vision of the company.
There are endless possibilities for the empire. The media are always astounded when they see the new idea or adventure that the company embarks on. Gianni’s spirit lives on in his empire and family.





